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MBA Marketing Association

About Us

The MBA Marketing Association is dedicated to promoting the discipline of marketing and assisting its members with the challenging transition from academia to the marketing profession. The association sponsors a series of lectures, panels, and job search programs each semester to give marketing students greater insight on the profession. We also sponsor speakers, networking opportunities, company visits and other events to assist students with company research.

Meet the Officers


CADY ROBERTS
President

After graduating from Gettysburg College with a B.A. in Economics, I moved to New York City to work in the finance industry.  After five years in the finance world I came to the decision that I needed a drastic switch, so I moved to Connecticut to work for Bear Naked, a start-up natural granola company.  My main responsibilities were in Operations, but I always found myself intrigued by the marketing aspect and became involved in grassroots events and product development.  This encouraged me to switch my career focus, which is what brought me to BU to pursue my MS-MBA.  I will concentrate in Marketing, focusing on Brand Management, and pursue my interest in Entrepreneurship.

Email: cadyr@bu.edu


KATHERINE ALEX VP Finance

Katherine has international experience in brand strategy, strategic marketing and customer segmentation for destination, technology and consumer products brands. She completed her MBA internship in Worldwide Marketing and Strategy at HP, delivering insights on business customers from seven developed and developing countries. Prior to that, she consulted on rebranding, brand strategy and strategic marketing initiatives for the Greek National Tourism Organization (GNTO), Kraft Paints and the Greek Institute of Wine and Vine. At BU, she is an MS-MBA dual degree student concentrating in marketing, has completed doctoral coursework in consumer behavior, and has consulted on the Public and Nonprofit Program's rebranding initiative. She also holds an MPhil from Cambridge University in England and a BA from the University of Pennsylvania.

Email: kvalex@bu.edu


GENA BRONSON 
VP Communications

Gena has experience in marketing research, marketing communications, public relations, and business development.  Most recently she completed a summer internship as marketing research analyst at Ipswitch Inc.  Before coming to BU, she was marketing manager for a Boston architecture firm, Rizvi Architects.  She also spent three years at Conover + Company Communications as an account executive, servicing a variety of client accounts, including in biotechnology, education, environmental, non-profit, and technology sectors.  Her interest in pursuing an MBA stemmed from a desire to better understand the big picture and hone her analytical skills.  At BU, Gena is pursuing a dual concentration in Strategy & Business Analysis and Marketing.  She holds a BA from Tufts University in American Studies with a minor in Communications and Media Studies.

Email:bronson@bu.edu

 
ALYSON BLUME

VP Special Events 

Alyson has worked across the country as both a director and choreographer. Off-Broadway: The Messiah, The 5000 Finger's of Dr. T; Regional credits include: Andrew Lippa's A Little Princess (World Premiere) with Susan H. Schulman, Duke Ellington's Sophisticated Ladies, Footloose, Pajama Game, Once Upon A Mattress, The Who's Tommy, Animal Farm, I Want To Grow Old With You (World Premiere), 4.48 Psychosis, Peter and Maime (World Premiere) and The Syringa Tree.  As a dancer she has most recently been seen in Alvin Ailey: A Tribute.  In addition to  her artistic credits she has worked in casting for many shows including The Jerry Lewis MDA Telethon and As The World Turns and for the corporate theatre company Barkley Kalpak Associates.  She received her B.F.A at Carnegie Mellon University's School of Drama and was awarded the Marguerite Carra Memorial Fellowship.

Email: ablume@bu.edu


 

Recent Announcements

  • Marketing Club Officer Meetings For the Fall 2009 semester, the Marketing Club Officer meetings will be conducted on Wednesdays at 5pm in the Club Room (next door to the MBA Council room).  If you ...
    Posted Oct 7, 2009 7:46 AM by Marketing Club ‎(SMGMBA)‎
  • Welcome Class of 2011! It has been a busy September and the MBA Marketing Association will be hosting many events this semester! Our speakers for the semester are currently being finalized, so we will ...
    Posted Oct 7, 2009 7:37 AM by Marketing Club ‎(SMGMBA)‎
  • MBA Marketing Club Elections The Marketing Club, like other BU MBA organizations, is beginning the election process for the 2009-10 school year.  If you are interested, please e-mail mkclub@bu.edu your ...
    Posted Mar 16, 2009 12:13 PM by Marketing Club ‎(SMGMBA)‎
  • Marketing Club Executive Meetings Happy New Year!For the Spring 2009 semester, the Marketing Club executive meetings will be conducted on Wednesdays at 5pm in the Club Room (next door to the MBA Council ...
    Posted Jan 13, 2009 6:09 AM by Marketing Club ‎(SMGMBA)‎
  • Adopt-a-Family The Marketing Club, like other BU MBA organizations, is working with the PNP Club and the Adopt-a-Family program this holiday season.  We have committed to helping a single ...
    Posted Nov 30, 2008 9:14 AM by Marketing Club ‎(SMGMBA)‎
Showing posts 1 - 5 of 14. View more »

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